AI Search is Biased Too: How SEO Can Help Level the Playing Field

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AI Search is Biased Too: How SEO Can Help Level the Playing Field

AI-powered search engines are changing how we find information online. These tools promise to give us faster, better answers, but they’re not perfect. In fact, AI search can be biased, just like anything else created by humans. That means the results you see may favor certain sources, opinions, or kinds of content over others. This might not be done on purpose, but it can still have real effects—especially for small businesses, new websites, or minority voices trying to be heard online.

If you're curious about where AI search stands right now and how we can improve it, check out this helpful article: https://crowdo.net/blog/ai-search-where-are-we-what-can-we-do-about-it. It gives a solid starting point.

So, how can we help make things fairer? That’s where SEO, or search engine optimization, comes in. You’ve probably heard of SEO as a way to get your website to show up higher in search results. While it's often used by marketers and companies, SEO can also be a helpful tool for anyone trying to be more visible online.

Think of SEO like giving clear instructions to a search engine. When you use the right words, structure your content well, and link to trusted sources, search engines are more likely to understand what your website is about. This makes it easier for people to find you—especially important if AI search is already favoring bigger, more popular websites.

Good SEO can help even the playing field a bit. Smaller websites or voices that might not be prioritized by AI can stand a better chance of showing up in search results if they follow good SEO practices. It's not a magic fix, but it gives everyone a better shot at being noticed.

The best part? You don't need to be a tech expert to get started with SEO. Simple steps like writing helpful content, using clear headings, and choosing the right words that people might search for can go a long way.

AI search will keep growing and changing over time. But while it's not perfect, we can still find ways to work with it. By learning a little about SEO, more people can share their ideas and information—and actually be found.